Mobile

The number of people using smartphones has been growing at a pace never seen before. And these people increasingly prefer to access local news on their mobile phones.

Your readers are now mobile!

The evolution of news

1600
1900
1920
1980
2010

Smartphones

Smartphones, small pocket computers that you can also use to make calls.

2007 iPhone was released

First touch device that boosted the market

Tablets

Devices positioned halfway between a smartphone and a computer.

Since the iPad was released in 2010, tablets reveal the biggest selling growth in the history of technology.

2011

Global ownership of smartphones almost doubles, growing from 19% to 35%

2010
2011

2012

32 of every 100 people thinking of buying a mobile telephone will buy a smartphone

Apple

Is the preferred brand

Android

Holds the largest market share

Smartphones and Tablets

Are gaining an ever greater share among other activities

Get news
53%
Play games
30%
Read books
17%
Watch video
13%
User's daily tablet activities
Getting news on the tablet is nearly as popular as email.
43 min.
94 min.
June 2010
December 2011

In only a year and a half

Time spent per day using apps in smartphones
more than duplicated.

Who are these readers?

Young
70% of young people (18-29) use mobile devices to get local news.
As generation ages, mobile technology will become a powerfull factor in the news industry.
Graduated
63% of college graduates who own a smartphone or tablet also use it to consume local news.
Urban
48% of all urban residents use a mobile device for local news.
As opposed to 38% living in rural areas.

The future

2012
2014

2014

The number of mobile Internet users will be superior to the desktop ones

Sources: Comscore, flurry.com, Inovação e Marketing, Knowliz, Morgan Stanley, Pew Internet. Data for the period of June 2010 to December 2011.
Mobile applications are the path the press should take to remain ever present in the lives of its readers.
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